Description
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
Product Information
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ISBN13 (SKU)
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9781119576433
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Title
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Contemporary Strategy Analysis
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Author
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Robert M Grant
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Edition
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10th
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Publisher
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John Wiley
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Publication Date
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2019
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Country of Publication
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United States
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Format Type
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Physical
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Number of Pages
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672
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Institutions
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Vega
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Course Codes
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SBML8421,SBML8421p,SBML8421w
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