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Joe Tidd, John R. Bessant
ISBN: 9781119713302
Estimated Dispatch Date: 20 May 2022
Was R 1 240.00
now R 1 080.00
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Description

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice.

Product Information

ISBN13 (SKU) 9781119713302
Title Managing Innovation: Integrating Technological, Market and Organizational Change
Author Joe Tidd, John R. Bessant
Edition 7th
Publisher John Wiley
Country of Publication United States
Format Type Physical
Number of Pages 624
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