Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check “me” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 7 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Track my order?
Track My Order
012 362 5885
Cart: 0 item(s) R 0.00
Subtotal R 0.00
R 160.00 OFF!
Joe Tidd, John R. Bessant
ISBN: 9781119713302
Estimated Dispatch Date: 20 May 2022
Was R 1 240.00
now R 1 080.00
Low stock (Online, In Store)


Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice.

Product Information

ISBN13 (SKU) 9781119713302
Title Managing Innovation: Integrating Technological, Market and Organizational Change
Author Joe Tidd, John R. Bessant
Edition 7th
Publisher John Wiley
Country of Publication United States
Format Type Physical
Number of Pages 624
Facebook Twitter Linked In