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AJ Jewler; B Drewniany
ISBN: 9781133307266
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Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Product Information

ISBN13 (SKU) 9781133307266
Title Creative Strategy in Advertising
Author AJ Jewler; B Drewniany
Edition 11th
Publisher Cengage
Publication Date 2013
Country of Publication United States
Format Type Physical
Number of Pages 336
Institutions Vega
Course Codes STBC7311,STBC7311p
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