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Shirley Biagi
ISBN: 9781133311386
Estimated Dispatch Date: 05 Nov 2021
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Description

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.

Product Information

ISBN13 (SKU) 9781133311386
Title Media Impact: An Introduction to Mass Me
Author Shirley Biagi
Publisher Cengage
Publication Date 2014
Country of Publication United States
Format Type Physical
Number of Pages 448
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