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M Baker
ISBN: 9781137025821
Estimated Dispatch Date: 24 May 2021
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Description

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Product Information

ISBN13 (SKU) 9781137025821
Title Marketing Strategy and Management
Author M Baker
Edition 5th
Publisher Macmillan SA
Publication Date 2014
Country of Publication United Kingdom
Format Type Physical
Number of Pages 560
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