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ACT Smith; B Steward
ISBN: 9781138022966
Estimated Dispatch Date: 04 Aug 2021
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Description

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.

Product Information

ISBN13 (SKU) 9781138022966
Title Introduction to Sport Marketing
Author ACT Smith; B Steward
Edition 2nd
Publisher Jonathan Ball
Publication Date 2015
Country of Publication United Kingdom
Publishing Status -
Format Type Physical
Number of Pages 324
Institutions Varsity College
Course Codes SPMR5112
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