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D Chaffey; PR Smith
ISBN: 9781138191709
Estimated Dispatch Date: 26 Oct 2020
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Description

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.

Product Information

ISBN13 (SKU) 9781138191709
Title Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Author D Chaffey; PR Smith
Edition 5th
Publisher Jonathan Ball
Publication Date 2017
Country of Publication United Kingdom
Format Type Physical
Number of Pages 660
Institutions University of Free State,Vega
Course Codes ECOM6814,DIGM6111,DIMK6211,DIMK6211p
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