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Robert Bly
ISBN: 9781250238016
Estimated Dispatch Date: 12 Mar 2021
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Description

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them

Product Information

ISBN13 (SKU) 9781250238016
Title Copywriter's Handbook, The (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells
Author Robert Bly
Edition 4th
Publisher Macmillan SA
Publication Date 2020
Country of Publication United States
Format Type Physical
Number of Pages 496
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