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R 160.00 OFF!
OC Walker; JW Mullins
ISBN: 9781259010903
Estimated Dispatch Date: 27 May 2022
Was R 1 220.00
now R 1 060.00
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Product Information

ISBN13 (SKU) 9781259010903
Title Marketing Strategy: A Decision-Focused Approach
Author OC Walker; JW Mullins
Edition 8th
Publisher McGraw-Hill
Publication Date 2013
Country of Publication United States
Publishing Status -
Format Type Physical
Number of Pages 384
Institutions IIE MSA
Course Codes MKS3440
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