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OC Walker; JW Mullins
ISBN: 9781259010903
Estimated Dispatch Date: 07 Dec 2020
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Description

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Product Information

ISBN13 (SKU) 9781259010903
Title Marketing Strategy: A Decision-Focused Approach
Author OC Walker; JW Mullins
Edition 8th
Publisher McGraw-Hill
Publication Date 2013
Country of Publication United States
Format Type Physical
Number of Pages 384
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