Description
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Product Information
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ISBN13 (SKU)
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9781259010903
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Title
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Marketing Strategy: A Decision-Focused Approach
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Author
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OC Walker; JW Mullins
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Edition
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8th
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Publisher
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McGraw-Hill
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Publication Date
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2013
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Country of Publication
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United States
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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384
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Institutions
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IIE MSA
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Course Codes
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MKS3440
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