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W Arens; M Weigold; C Arens
ISBN: 9781260570830
Estimated Dispatch Date: 12 Oct 2020
Was R 1 390.00
now R 1 210.00
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Description

This product is the "big version" (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses.

Product Information

ISBN13 (SKU) 9781260570830
Title Contemporary Advertising
Author W Arens; M Weigold; C Arens
Edition 16th
Publisher McGraw-Hill
Publication Date 2020
Country of Publication United States
Format Type Physical
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