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G Belch; M Belch
ISBN: 9781260570991
Estimated Dispatch Date: 30 Sep 2020
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now R 1 200.00
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Description

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples

Product Information

ISBN13 (SKU) 9781260570991
Title Advertising and Promotion: An Integrated Marketing Communications Perspective
Author G Belch; M Belch
Edition 12th
Publisher McGraw-Hill
Publication Date 2020
Country of Publication United States
Format Type Physical
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