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SJ Baran; DK Davis
ISBN: 9781285052076
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Description

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.

Product Information

ISBN13 (SKU) 9781285052076
Title Mass Communication Theory: Foundations, Ferment and Future
Author SJ Baran; DK Davis
Edition 7th
Publisher Cengage
Publication Date 2014
Country of Publication United States
Publishing Status -
Format Type Physical
Number of Pages 432
Institutions Varsity College
Course Codes COSC7312
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