Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 5 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Close
Track my order?
Track My Order
Close
012 362 5885
FREE DELIVERY - ORDERS OVER R1500*
Cart: 0 item(s) R 0.00
Item
 
Price
Subtotal R 0.00
R 150.00 OFF!
a
K Hoffman; J Bateson
ISBN: 9781285429786
Estimated Dispatch Date: 09 Dec 2020
Was R 1 180.00
now R 1 030.00
Out of Stock but can order for you.

Description

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.

Product Information

ISBN13 (SKU) 9781285429786
Title Services Marketing : Concepts, Strategies, & Cases
Author K Hoffman; J Bateson
Edition 5th
Publisher Cengage
Publication Date 2016
Country of Publication United States
Format Type Physical
Number of Pages 480
Facebook Twitter Linked In