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Dennis Wilcox , By (author) Glen Cameron , By (author) Bryan Reber
ISBN: 9781292056586
Estimated Dispatch Date: 19 Apr 2021
Was R 1 350.00
now R 1 170.00
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Description

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Product Information

ISBN13 (SKU) 9781292056586
Title Public Relations: Strategies and Tactics, Global Edition
Author Dennis Wilcox , By (author) Glen Cameron , By (author) Bryan Reber
Edition 11th
Publisher Pearson UK
Publication Date 2014
Country of Publication United Kingdom
Format Type Physical
Number of Pages 624
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