Marketing Management

Marketing Management
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Marketing Management
P. Kotler, K.L. Keller
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Estimated Dispatch Date: 25 Aug 2022

Marketing Management

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Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Product Information
ISBN13 (SKU)
9781292092621
Title
Marketing Management
Author
P. Kotler, K.L. Keller
Edition
15th
Publisher
Pearson UK
Publication Date
2018
Country of Publication
United Kingdom
Publishing Status
-
Format Type
Physical
Number of Pages
832
Institutions
Varsity College
Course Codes
MRKT8421
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