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P Kotler; KL Keller
ISBN: 9781292092621
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Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Product Information

ISBN13 (SKU) 9781292092621
Title Marketing Management
Author P Kotler; KL Keller
Edition 15th
Publisher Pearson UK
Publication Date 2018
Country of Publication United Kingdom
Format Type Physical
Number of Pages 832
Institutions Vega
Course Codes BCOC8412,BCOC8412p,BRBU8411,BRBU8411p,INBB8411,INBB8411p
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