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Philip Kotler; Kevin Lane Keller
ISBN: 9781292092713
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Description

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Product Information

ISBN13 (SKU) 9781292092713
Title Marketing Management, Global Edition
Author Philip Kotler; Kevin Lane Keller
Publisher Pearson SA
Format Type E-Book - Vitalsource
Number of Pages 832
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