Marketing Management, Global Edition (E-Book)

Marketing Management, Global Edition (E-Book)
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Marketing Management, Global Edition (E-Book)
Philip Kotler; Kevin Lane Keller
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Marketing Management, Global Edition (E-Book)

Description

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Product Information
ISBN13 (SKU)
9781292092713
Title
Marketing Management, Global Edition
Author
Philip Kotler; Kevin Lane Keller
Publisher
Pearson SA
Format Type
E-Book - Vitalsource
Number of Pages
832
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