Description
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.
Product Information
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ISBN13 (SKU)
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9781292095042
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Title
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International Business: The Challenges of Globalization
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Author
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JJ Wild; KL Wild
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Edition
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8th
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Publisher
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Pearson UK
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Publication Date
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2015
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Country of Publication
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United Kingdom
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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464
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Institutions
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IIE MSA
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Course Codes
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MGS2351
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