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D Jobber; G Lancaster; K Le Meunier-Fitzhugh
ISBN: 9781292205021
Estimated Dispatch Date: 23 Sep 2020
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Description

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Product Information

ISBN13 (SKU) 9781292205021
Title Selling and Sales Management
Author D Jobber; G Lancaster; K Le Meunier-Fitzhugh
Edition 11th
Publisher Pearson UK
Publication Date 2019
Country of Publication United Kingdom
Format Type Physical
Number of Pages 496
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