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R 70.00 OFF!
Paul Farris: Neil Bendle: Phillip Pfeifer: David Reibstein
ISBN: 9781292212470
Estimated Dispatch Date: 19 Oct 2020
Was R 550.00
now R 480.00
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Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximize the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

Product Information

ISBN13 (SKU) 9781292212470
Title Key Marketing Metrics
Author Paul Farris: Neil Bendle: Phillip Pfeifer: David Reibstein
Edition 2nd
Publisher Pearson SA
Publication Date 2017
Country of Publication United Kingdom
Format Type Physical
Number of Pages 440
Institutions Vega
Course Codes FMBB6211
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