Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check “me” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 5 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Close
Track my order?
Track My Order
Close
012 362 5885
FREE DELIVERY - ORDERS OVER R1500*
Cart: 0 item(s) R 0.00
Item
 
Price
Subtotal R 0.00
R 70.00 OFF!
a
Paul Farris: Neil Bendle: Phillip Pfeifer: David Reibstein
ISBN: 9781292212470
Estimated Dispatch Date: 19 Oct 2020
Was R 550.00
now R 480.00
Out of Stock but can order for you.

Description

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximize the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

Product Information

ISBN13 (SKU) 9781292212470
Title Key Marketing Metrics
Author Paul Farris: Neil Bendle: Phillip Pfeifer: David Reibstein
Edition 2nd
Publisher Pearson SA
Publication Date 2017
Country of Publication United Kingdom
Format Type Physical
Number of Pages 440
Institutions Vega
Course Codes FMBB6211
Facebook Twitter Linked In