Description
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Product Information
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ISBN13 (SKU)
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9781292220178
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Title
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Principles of Marketing
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Author
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P Kotler; G Armstong
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Edition
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17th
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Publisher
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Pearson UK
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Publication Date
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2018
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Country of Publication
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United Kingdom
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Format Type
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Physical
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Number of Pages
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736
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Institutions
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Vega
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Course Codes
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BMBS5111,BMBS5111p,BRST5111
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