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R 180.00 OFF!
P Kotler; G Armstong
ISBN: 9781292220178
Estimated Dispatch Date: 01 Feb 2021
Was R 1 350.00
now R 1 170.00
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Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Product Information

ISBN13 (SKU) 9781292220178
Title Principles of Marketing
Author P Kotler; G Armstong
Edition 17th
Publisher Pearson UK
Publication Date 2018
Country of Publication United Kingdom
Format Type Physical
Number of Pages 736
Institutions Vega
Course Codes BMBS5111,BMBS5111p,BRST5111
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