Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 5 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Close
Track my order?
Track My Order
Close
012 362 5885
FREE DELIVERY - ORDERS OVER R1500*
Cart: 0 item(s) R 0.00
Item
 
Price
Subtotal R 0.00
R 180.00 OFF!
a
P Kotler; G Armstong
ISBN: 9781292220178
Estimated Dispatch Date: 26 Oct 2020
Was R 1 350.00
now R 1 170.00
In Stock

Description

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Product Information

ISBN13 (SKU) 9781292220178
Title Principles of Marketing
Author P Kotler; G Armstong
Edition 17th
Publisher Pearson UK
Publication Date 2018
Country of Publication United Kingdom
Format Type Physical
Number of Pages 736
Institutions Vega
Course Codes BMBS5111,BMBS5111p,BRST5111
Facebook Twitter Linked In