Marketing Communications: Touchpoints, sharing and disruption

Marketing Communications: Touchpoints, sharing and disruption
Marketing Communications: Touchpoints, sharing and disruption
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Marketing Communications: Touchpoints, sharing and disruption
C. Fill, S. Turnbull
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Marketing Communications: Touchpoints, sharing and disruption

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Description

The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.

Product Information
ISBN13 (SKU)
9781292234977
Title
Marketing Communications: Touchpoints, sharing and disruption
Author
C. Fill, S. Turnbull
Edition
8th
Publisher
Pearson UK
Publication Date
2019
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
816
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