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C Fill; S Turnbull
ISBN: 9781292234977
Estimated Dispatch Date: 29 Apr 2021
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Description

The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.

Product Information

ISBN13 (SKU) 9781292234977
Title Marketing Communications : Touchpoints, sharing and disruption
Author C Fill; S Turnbull
Edition 8th
Publisher Pearson UK
Publication Date 2019
Country of Publication United Kingdom
Format Type Physical
Number of Pages 816
Institutions MANCOSA
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