Description
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Product Information
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ISBN13 (SKU)
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9781292234977
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Title
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Marketing Communications : Touchpoints, sharing and disruption
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Author
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C Fill; S Turnbull
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Edition
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8th
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Publisher
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Pearson UK
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Publication Date
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2019
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Country of Publication
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United Kingdom
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Format Type
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Physical
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Number of Pages
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816
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Institutions
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MANCOSA
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