Marketing Research: An Applied Orientation
Marketing Research: An Applied Orientation
R
R 1450.00
Marketing Research: An Applied Orientation
N. Malhotra
Out of Stock
Can Order
Estimated Dispatch Date:
06 May 2024
Marketing Research: An Applied Orientation
Share:
Description
For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
Product Information
ISBN13 (SKU)
9781292265636
Title
Marketing Research: An Applied Orientation
Author
N. Malhotra
Publisher
Pearson UK
Publication Date
2019
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
888
