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Leon Schiffman; Joseph Wisenblit
ISBN: 9781292269245
Estimated Dispatch Date: 12 May 2021
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Description

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Product Information

ISBN13 (SKU) 9781292269245
Title Consumer Behavior, Global Edition : Consumer Behavior
Author Leon Schiffman; Joseph Wisenblit
Edition 12th
Publisher Pearson UK
Publication Date 2019
Country of Publication United Kingdom
Format Type Physical
Number of Pages 512
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