Consumer Behavior, Global Edition : Consumer Behavior

Consumer Behavior, Global Edition : Consumer Behavior
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Consumer Behavior, Global Edition : Consumer Behavior
Leon Schiffman; Joseph Wisenblit
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Estimated Dispatch Date: 05 Jul 2022

Consumer Behavior, Global Edition : Consumer Behavior

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Description

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Product Information
ISBN13 (SKU)
9781292269245
Title
Consumer Behavior, Global Edition : Consumer Behavior
Author
Leon Schiffman; Joseph Wisenblit
Edition
12th
Publisher
Pearson UK
Publication Date
2019
Country of Publication
United Kingdom
Publishing Status
-
Format Type
Physical
Number of Pages
512
Institutions
NWU, Stadio - School of Commerce
Course Codes
CSCB211, CB32
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