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G Hooley; B Nicoulaud; J Rudd; N Lee
ISBN: 9781292276540
Estimated Dispatch Date: 10 Nov 2020
Was R 1 320.00
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Description

Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace.

Product Information

ISBN13 (SKU) 9781292276540
Title Marketing Strategy and Competitive Positioning
Author G Hooley; B Nicoulaud; J Rudd; N Lee
Edition 7th
Publisher Pearson UK
Publication Date 2020
Country of Publication United Kingdom
Format Type Physical
Number of Pages 616
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