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ST Cavusgil; G Knight; J Riesenberger
ISBN: 9781292303246
Estimated Dispatch Date: 13 Oct 2020
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Description

International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

Product Information

ISBN13 (SKU) 9781292303246
Title International Business: The New Realities
Author ST Cavusgil; G Knight; J Riesenberger
Edition 5th
Publisher Pearson SA
Publication Date 2019
Country of Publication United Kingdom
Format Type Physical
Number of Pages 576
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