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R 210.00 OFF!
R. Tench ; S. Waddington
ISBN: 9781292321745
Estimated Dispatch Date: 01 Jun 2022
Was R 1 590.00
now R 1 380.00
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Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.

Product Information

ISBN13 (SKU) 9781292321745
Title Exploring Public Relations and Management Communication
Author R. Tench ; S. Waddington
Edition 5th
Publisher Pearson UK
Publication Date 2020
Country of Publication United Kingdom
Format Type Physical
Number of Pages 672
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