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Philip T. Kotler; Gary Armstrong
ISBN: 9781292341224
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This enhanced ebook also contains a selection of additional interactive features specifically designed to support you in your study, including: Multiple choice questions with dedicated feedback at the end of key sections enabling you to test your understanding of what you have just read End of Chapter Quizzes which test your knowledge of the chapter content and assist you when revising Integrated video bringing the material to life and helping you to grasp key concept.

Product Information

ISBN13 (SKU) 9781292341224
Title Principles of Marketing
Author Philip T. Kotler; Gary Armstrong
Edition 18th
Publisher Pearson SA
Format Type E-Book - Vitalsource
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