Principles of Marketing (E-Book)
Principles of Marketing (E-Book)
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Principles of Marketing (E-Book)
G. T. Kotler, G. Armstrong
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Principles of Marketing (E-Book)
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Description
This enhanced ebook also contains a selection of additional interactive features specifically designed to support you in your study, including: Multiple choice questions with dedicated feedback at the end of key sections enabling you to test your understanding of what you have just read End of Chapter Quizzes which test your knowledge of the chapter content and assist you when revising Integrated video bringing the material to life and helping you to grasp key concept.
Product Information
ISBN13 (SKU)
9781292341224
Title
Principles of Marketing
Author
G. T. Kotler, G. Armstrong
Edition
18th
Publisher
Pearson UK
Publication Date
2021
Country of Publication
United Kingdom
Format Type
E-Book - Vitalsource
Institutions
Rosebank College, Vega
Course Codes
BMKT6111, BMKT6112, BRST6222, STBC6211, STBC6212
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