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K. C. Laudon, C. G. Traver
ISBN: 9781292343211
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Description

For courses in e-commerce. Lively and fun to read, E-commerce 2019: Business, Technology and Society is an in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018.

Product Information

ISBN13 (SKU) 9781292343211
Title E-Commerce 2020–2021: Business, Technology and Society
Author K. C. Laudon, C. G. Traver
Edition 16th
Publisher Pearson UK
Format Type E-Book - Vitalsource
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