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D Iacobucci
ISBN: 9781337271127
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Description

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.

Product Information

ISBN13 (SKU) 9781337271127
Title Marketing Management
Author D Iacobucci
Edition 5th
Publisher Cengage
Publication Date 2017
Country of Publication United States
Format Type Physical
Number of Pages 352
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