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Bob De Wit ; Ron Meyer
ISBN: 9781408032237
Estimated Dispatch Date: 11 Mar 2021
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Description

De Wit & Meyer's distinctive, multi-perspective approach has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding readers through a variety of perspectives, De Wit & Meyer show how, more than ever, effective strategy requires the ability to consider strategic issues in many different ways. To encourage creative strategic thinking, De Wit and Meyer contrast the most important approaches and outline the major issues and differences of opinion. Managers are challenged to combine the strengths of these approaches into their own strategy synthesis.

Product Information

ISBN13 (SKU) 9781408032237
Title Strategy synthesis
Author Bob De Wit ; Ron Meyer
Edition 2nd
Publisher Cengage
Publication Date 2011
Country of Publication United Kingdom
Format Type Physical
Number of Pages 332
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