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VS Chau; BJ Witcher
ISBN: 9781408063958
Estimated Dispatch Date: 17 Dec 2020
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Description

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

Product Information

ISBN13 (SKU) 9781408063958
Title Strategic Management : Principles & Practice
Author VS Chau; BJ Witcher
Edition 2nd
Publisher Cengage
Publication Date 2014
Country of Publication United Kingdom
Format Type Physical
Number of Pages 352
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