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R Lowe; A Kenyon; I Doole
ISBN: 9781473758742
Estimated Dispatch Date: 03 Nov 2020
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Description

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

Product Information

ISBN13 (SKU) 9781473758742
Title International Marketing Strategy : Analysis, Development & Implementation
Author R Lowe; A Kenyon; I Doole
Edition 8th
Publisher Cengage
Publication Date 2019
Country of Publication United Kingdom
Format Type Physical
Number of Pages 470
Institutions Northwest University
Course Codes BMAR622
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