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B De Wit; R Meyer
ISBN: 9781473765856
Estimated Dispatch Date: 09 Nov 2021
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Description

The philosophy at the heart of Bob de Wit's landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of 'what is strategy', the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.

Product Information

ISBN13 (SKU) 9781473765856
Title Strategy : An International Perspective
Author B De Wit; R Meyer
Edition 7th
Publisher Cengage
Publication Date 2020
Country of Publication United Kingdom
Format Type Physical
Number of Pages 848
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