McQuail's Media and Mass Communication Theory

McQuail's Media and Mass Communication Theory
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McQuail's Media and Mass Communication Theory
D. McQuail, M. Deuze
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Estimated Dispatch Date: 01 Jul 2022

McQuail's Media and Mass Communication Theory

Description

Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

Product Information
ISBN13 (SKU)
9781473902510
Title
McQuail's Media and Mass Communication Theory
Author
D. McQuail, M. Deuze
Edition
7th
Publisher
SAGE UK
Publication Date
2020
Country of Publication
United Kingdom
Publishing Status
-
Format Type
Physical
Number of Pages
688
Institutions
Varsity College
Course Codes
COSC7312, COSC7322
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