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Denis McQuail; Mark Deuze
ISBN: 9781473902510
Estimated Dispatch Date: 08 Nov 2021
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Description

Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

Product Information

ISBN13 (SKU) 9781473902510
Title McQuail's Media and Mass Communication Theory
Author Denis McQuail; Mark Deuze
Edition 7th
Publisher SAGE UK
Publication Date 2020
Country of Publication United Kingdom
Publishing Status -
Format Type Physical
Number of Pages 688
Institutions Varsity College
Course Codes COSC7312

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E-Book
McQuail’s Media and Mass Communication Theory (E-Book)
R 660.00
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