Description
Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.
Product Information
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ISBN13 (SKU)
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9781473902510
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Title
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McQuail's Media and Mass Communication Theory
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Author
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Denis McQuail; Mark Deuze
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Edition
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7th
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Publisher
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SAGE UK
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Publication Date
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2020
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Country of Publication
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United Kingdom
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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688
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Institutions
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Varsity College
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Course Codes
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COSC7312
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