Marketing for Tourism, Hospitality & Events - A Global & Digital Ap...

Marketing for Tourism, Hospitality & Events - A Global & Digital Approach
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Marketing for Tourism, Hospitality & Events - A Global & Digital Approach
Simon Hudson; Louise Hudson
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Marketing for Tourism, Hospitality & Events - A Global & Digital Approach

Description

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice.

Product Information
ISBN13 (SKU)
9781473926646
Title
Marketing for Tourism, Hospitality & Events - A Global & Digital Approach
Author
Simon Hudson; Louise Hudson
Edition
1st
Publisher
Sage UK
Publication Date
2017
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
384
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