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Simon Hudson; Louise Hudson
ISBN: 9781473926646
Estimated Dispatch Date: 19 Oct 2020
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Description

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice.

Product Information

ISBN13 (SKU) 9781473926646
Title Marketing for Tourism, Hospitality & Events - A Global & Digital Approach
Author Simon Hudson; Louise Hudson
Edition 1st
Publisher Sage UK
Publication Date 2017
Country of Publication United Kingdom
Format Type Physical
Number of Pages 384
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