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Joep P Cornelissen
ISBN: 9781473953703
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Description

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

Product Information

ISBN13 (SKU) 9781473953703
Title Corporate Communication - A Guide to Theory and Practice
Author Joep P Cornelissen
Edition 5th
Publisher Sage UK
Publication Date 2017
Country of Publication United Kingdom
Format Type Physical
Number of Pages 336
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