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Stephan Dahl
ISBN: 9781473982338
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Description

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics.

Product Information

ISBN13 (SKU) 9781473982338
Title Social Media Marketing - Theories and Applications
Author Stephan Dahl
Edition 2nd
Publisher Sage UK
Publication Date 2018
Country of Publication United Kingdom
Format Type Physical
Number of Pages 296
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