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M. C. Cant ; C.H. van Heerden
ISBN: 9781485102052
Estimated Dispatch Date: 28 Jun 2021
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Description

Marketing has never been more important than it is today. With marketers competing globally, and with the increased use of social media for marketing, more and more companies are understanding that they need to add value to their products and services and enhance and manage the customer experience. In order to meet the expectations of today's demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and of how they can use them to attract and keep customers.

Product Information

ISBN13 (SKU) 9781485102052
Title Marketing Management : A South African Perspective
Author M. C. Cant ; C.H. van Heerden
Edition 2nd
Publisher Juta
Publication Date 2014
Country of Publication South Africa
Format Type Physical
Number of Pages 700
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