Contemporary Retail and Marketing Case Studies
Contemporary Retail and Marketing Case Studies
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Contemporary Retail and Marketing Case Studies
C. Nieuwenhuizen, C. H. van Heerden
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21 Jul 2025
Contemporary Retail and Marketing Case Studies
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Description
This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies. Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.
Product Information
ISBN13 (SKU)
9781485102151
Title
Contemporary Retail and Marketing Case Studies
Author
C. Nieuwenhuizen, C. H. van Heerden
Edition
2nd
Publisher
Juta
Publication Date
2017
Country of Publication
South Africa
Format Type
Physical
Number of Pages
272
Institutions
UNISA
