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M Cant
ISBN: 9781485102168
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Description

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions.

Product Information

ISBN13 (SKU) 9781485102168
Title Marketing : An introduction
Author M Cant
Edition 2nd
Publisher Juta
Publication Date 2014
Country of Publication South Africa
Format Type Physical
Number of Pages 240
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