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L Koekemoer
ISBN: 9781485102199
Estimated Dispatch Date: 09 Dec 2020
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Description

Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.

Product Information

ISBN13 (SKU) 9781485102199
Title Advertising and sales promotion
Author L Koekemoer
Publisher Juta
Publication Date 2014
Country of Publication South Africa
Format Type Physical
Number of Pages 260
Institutions UNISA
Course Codes MNM2606
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