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P Joubert
ISBN: 9781485102304
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Description

Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.

Product Information

ISBN13 (SKU) 9781485102304
Title Introduction to Consumer Behaviour
Author P Joubert
Edition 2nd
Publisher Juta
Publication Date 2013
Country of Publication South Africa
Format Type Physical
Number of Pages 180
Institutions UNISA
Course Codes MNM1505
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