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SB Parumasur; M Roberts-Lombard
ISBN: 9781485102557
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Description

The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions. This fascinating subject also helps us understand our own consumer patterns: when, why and where we buy certain items, why we use them in certain ways, and how we dispose of them.

Product Information

ISBN13 (SKU) 9781485102557
Title Consumer Behaviour
Author SB Parumasur; M Roberts-Lombard
Edition 3rd
Publisher Juta
Publication Date 2015
Country of Publication South Africa
Format Type Physical
Number of Pages 464
Institutions The Independent Institute of Education,University of South Africa,North West University
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