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J Strydom
ISBN: 9781485102748
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Description

What is marketing? How is value created in the marketing process? How do I develop a marketing plan? How do I conduct market research? Is the Internet the best way for me to market my product or service, or is it a complementary distribution channel? Introduction to Marketing 5e answers these and many other topical questions. This completely updated fifth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.

Product Information

ISBN13 (SKU) 9781485102748
Title Introduction to Marketing
Author J Strydom
Edition 5th
Publisher Juta
Publication Date 2015
Country of Publication South Africa
Format Type Physical
Number of Pages 341
Institutions UNISA
Course Codes CCIM02T,CCIM01S,PMMR02C,PMMR01B
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