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Fielding, M & du Plooy-Cilliers, F.
ISBN: 9781485104179
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Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.

Product Information

ISBN13 (SKU) 9781485104179
Title Effective Business Communication in Organisations
Author Fielding, M & du Plooy-Cilliers, F.
Edition 2014
Publisher Juta
Publication Date 2018
Country of Publication South Africa
Publishing Status -
Format Type E-Book - Vitalsource
Number of Pages 420
Institutions Varsity College
Course Codes APCT5121w,BUCOf020w
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