Marketing Research (E-Book)

Marketing Research (E-Book)
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Marketing Research (E-Book)
J Wiid; C Diggines
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Marketing Research (E-Book)

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Description

Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas. Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world which demands more and more information on which to base decisions.

Product Information
ISBN13 (SKU)
9781485115489
Title
Marketing Research
Author
J Wiid; C Diggines
Edition
3rd
Publisher
Juta
Publication Date
2015
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
Number of Pages
360
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