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M Makhitha; M Cant; DTheron
ISBN: 9781485121220
Estimated Dispatch Date: 22 Sep 2020
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Description

This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Product Information

ISBN13 (SKU) 9781485121220
Title Business-to-Business Marketing
Author M Makhitha; M Cant; DTheron
Edition 1st
Publisher Juta
Publication Date 2017
Country of Publication South Africa
Format Type Physical
Number of Pages 352
Institutions University of South Africa,University of Johannesburg,University of Cape Town,The Independent Institute of Education
Course Codes MNM2604
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