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JA Wiid; MC Cant; KM Makhitha
ISBN: 9781485121237
Estimated Dispatch Date: 03 Nov 2020
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Strategic Marketing offers a comprehensive view of the current developments and challenges facing the marketing world, and shows how an effective strategic basis is a valuable tool for addressing these challenges and providing strategic direction to the organization.Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction: 1. Where are we now?; 2. Where do we want to be?; 3. How will we get there?; 4. Did we get there?.

Product Information

ISBN13 (SKU) 9781485121237
Title Strategic Marketing
Author JA Wiid; MC Cant; KM Makhitha
Edition 2nd
Publisher Juta
Publication Date 2017
Country of Publication South Africa
Format Type Physical
Number of Pages 512
Institutions University of South Africa,University of Witwatersrand
Course Codes PAMM03R,MAR332S ,MNM3709,PAMM02Q,PAMM04S,PAMM01P
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