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M Roberts-Lombard; S Brijball Parumasur
ISBN: 9781485125143
Estimated Dispatch Date: 25 Sep 2020
Was R 580.00
now R 500.00
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Description

Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made. A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

Product Information

ISBN13 (SKU) 9781485125143
Title Consumer Behaviour
Author M Roberts-Lombard; S Brijball Parumasur
Edition 4th
Publisher Juta
Publication Date 2017
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 448
Institutions UNISA ,Varsity College,Vega
Course Codes MNM2605,COBB6212,CONB6211,CONB6211w
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