Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 7 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Track my order?
Track My Order
012 362 5885
Cart: 0 item(s) R 0.00
Subtotal R 0.00
R 80.00 OFF!
M. Roberts-Lombard, S. B. Parumasur
ISBN: 9781485125143
Estimated Dispatch Date: 23 May 2022
Was R 580.00
now R 500.00
Low stock (Online Only)


Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made. A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

Product Information

ISBN13 (SKU) 9781485125143
Title Consumer Behaviour
Author M. Roberts-Lombard, S. B. Parumasur
Edition 4th
Publisher Juta
Publication Date 2017
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 448
Institutions UNISA,IIE MSA,Rosebank College,Stadio - School of Commerce,Varsity College,Vega
Course Codes CB21,COBB6212,COBB6222,CONB6211,CONB6212,CONB6221,MAKT6211,MAKT6211*

Related Products

Consumer Behaviour (E-Book)
R 510.00
Facebook Twitter Linked In