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J Wiid
ISBN: 9781485125198
Estimated Dispatch Date: 28 Jan 2021
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This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribution channels.

Product Information

ISBN13 (SKU) 9781485125198
Title Channel Management
Author J Wiid
Edition 2nd
Publisher Juta
Publication Date 2017
Country of Publication South Africa
Format Type Physical
Number of Pages 192
Institutions UNISA
Course Codes MNM2610
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